An incentive is a tool used to motivate and reward employees, customers or business relations. Studies have shown that travel incentives are the most effective.

Did you know that employees are 22% more efficient when they are encouraged through an incentive package? An American psychologist named Steven Condly carried out 47 experiments and concluded that employees work more intelligently, more diligently and longer when given the opportunity to earn an incentive. Yet incentives also offer numerous benefits in your relationships with your most loyal clients. For example, they offer a perfect opportunity for one-to-one communication with your target group. Every single one of the incentive holidays organised by Thomas Cook Business Incentives involves an exceptional experience that creates a special bond between you and your business relationships. And all you have to do afterwards is reap the rewards…


An incentive is most effective when:

  • it is organised in due time
  • targets are set in due time and are realistic
  • there is clear communication
  • there is buy-in on the part of the invitees


For us, an incentive must be a truly original experience. So, if you choose, you can have the Thomas Cook Business Incentives team take care of all the communication relating to the event. For example, we can already start “warming up” the participants for the event up to six months before the departure and keep them motivated to reach the desired targets. Would you rather get the message across in a neutral, informative tone, or with a more inspirational and persuasive slant? Depending on your wishes, we design enticing e-mails and create special websites just for your incentive, with or without the use of your own house style.

TCBI is choosing for

The reliable partner

  • Best quality, best price
  • Dependable and solid suppliers
  • Excellent service
  • Specialist & generalist
  • We won’t let you down
  • Incredible experiences
  • Creative travel suggestions
  • Customised to suit your budget
  • The sky is the limit for your destination
  • Market leader for years

Follow us


The Ark 2020 is coming ...

Europe’s leading cruise festival will be back!

New on Instagram

Follow us on Instagram


I would like to thank you once again for the exceptional work you’ve delivered for this incentive project. It was a project which was not easy and had a short deadline. Thanks to your professionalism, our customers have been able to enjoy a trip that lives up to what we’ve hoped for and this has strengthened our commercial ties with them. I was really impressed by the attention to detail and the perfect organization of this important event for us. For me, this edition is a true "no fault" as the customers told us.

Jean-Louis Dedisse - AB InBev

Worked together several times and always had a positive experience. Super organisation and nice, professional guidance.  It’s highly recommended!

Philippe Mertens, Beherman Group