Dubai and Abu Dhabi

Dubai was once a lively trade junction on the Persian Gulf. Today it is an unrivalled metropolis. During this four-day meeting and incentive trip you'll discover every facet of this wonderful region… and you won't believe your eyes!

After you and your party arrive at the airport of Abu Dhabi, a tour bus will offer you a first glimpse of the fascinating surroundings. You'll spend the night in a trendy, luxury hotel in the heart of Dubai.

The next day you'll be treated to a traditional Emirate breakfast. Afterwards, an authentic wooden boat called an ’abra’ will bring your guests to the Gold and Spice Souk. The oldest and largest souk in Dubai is a feast for all your senses: bright colours, the scent of spices and smiling merchants alternate in quick succession. Lunch is served in Al Dawaar, a revolving restaurant where you can enjoy spectacular views. After a meeting in the hotel you'll experience the highlight of the day: a visit to the Burj Khalifa, the world's tallest skyscraper. Dinner in the Japanese restaurant, designed by Giorgio Armani, is truly memorable!

After breakfast on day three, your party will take some Jeeps out into the desert. The breathtaking silence, the views and the many sand dunes: this sensational off-road experience won't be quickly forgotten. In the afternoon you can chat during a traditional picnic in the desert. Before the bus takes you to Abu Dhabi, which is close by, another meeting in the hotel is programmed.

The last day starts with a meeting before it's time for another highlight. The world-famous Yas Marina Circuit is the most expensive F1 circuit ever built. A tour will give you an exclusive look behind the scenes. We conclude this unforgettable trip in style with a dinner in the Monte Carlo Beach Club.


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Fantastic incentive to Iceland, that besides the discovery of all the beautiful spots this island offers, also leaves a remaining impression with your collaborators and pushes their motivation to the next level. Great organisation.

Curd Lejaegere - Daiichi Sankyo

I would like to thank you once again for the exceptional work you’ve delivered for this incentive project. It was a project which was not easy and had a short deadline. Thanks to your professionalism, our customers have been able to enjoy a trip that lives up to what we’ve hoped for and this has strengthened our commercial ties with them. I was really impressed by the attention to detail and the perfect organization of this important event for us. For me, this edition is a true "no fault" as the customers told us.

Jean-Louis Dedisse - AB InBev