Steaming hot baths, red-hot lava fields and swirling icy rivers: you won't experience air, earth, water and fire as intensively anywhere else like you will during this unique incentive in Iceland.

After arrival, you'll immediately take an invigorating bath in the hot geothermal water of the Blue Lagoon Spa. Still drowsy from the mineral-rich, milky blue water we drive you and your travelling companions to a historic hotel in the ancient heart of Reykjavik. In the evening we reserve a table for your select group in one of the best fish restaurants in the capital: Fish Market.

The next day, adventure calls! You take a domestic flight to the north for a super Jeep expedition. Behind the wheel of your 4×4 you'll work your way through active volcanic areas, past a waterfall and the geothermal waters of the Myvatn Spa. After exploring a pitch black lava cave, you'll enjoy some well-deserved luxury and breathtaking views from your hotel on Lake Myvatn.

On day three your Jeep expedition will head to the inhospitable but incredibly beautiful interior of the country. There you spend the night in a simple cabin with a barbecue and hot springs. If conditions are optimal and with a bit of luck you'll be able to  see the famous northern lights under an incredibly starry sky.

On day four you'll pass the Háifoss and Hjálparfoss waterfalls on your way back to civilisation. You shall want for nothing in the comfortable summer villas of Grimsbogir.

On the next-to-last day you'll go from one amazement to another. Today you'll visit the most beautiful waterfall in Iceland, the spouting geysers of Haukadalur and you'll literally dive into the Pingvellir National Park. You'll swim through the crystal-clear water of the Silfra rift, a top 10 dive location on the fault line between Europe and America, in a dry suit.


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Fantastic incentive to Iceland, that besides the discovery of all the beautiful spots this island offers, also leaves a remaining impression with your collaborators and pushes their motivation to the next level. Great organisation.

Curd Lejaegere - Daiichi Sankyo

I would like to thank you once again for the exceptional work you’ve delivered for this incentive project. It was a project which was not easy and had a short deadline. Thanks to your professionalism, our customers have been able to enjoy a trip that lives up to what we’ve hoped for and this has strengthened our commercial ties with them. I was really impressed by the attention to detail and the perfect organization of this important event for us. For me, this edition is a true "no fault" as the customers told us.

Jean-Louis Dedisse - AB InBev